This document contains questions and answers about supply chain management.
Extract : "The Beer Game is a simulation of the supply chain where players should honor the consumer orders in managing their stocks, supplying and costs. Our individual performance in the Beer Game can't be taken as a component of our final grade in the course for several reasons.
First of all, the game is composed of four elements in the logistic chain (factory, distributor, wholesaler and retailer ), which depend all on each from another (orders placed -incoming orders) with a long lead-time.
In second place, there are the lacks of communication and transparency between different partners of chain (factory, distributor, wholesaler and retailer), which also work individually (no long term vision) and according to every unit: thus, it is complicated to have a good appropriateness between the demand and stock.
Thirdly, we can connect it to the idea of lack of reliable information between the various units, which can have consequences (for instance: an "unknown demand" - the retailer is in possession of information concerning the demand whereas the factory not).
In fourth place, they have not equally the same function: every element places orders according to the structure of the supply chain which can have repercussions such as the bullwhip effect : strong disconnection between the consumption with the actual customers demand and the manufacturing with the actual factory activity"
Sommaire du cours
Why your individual performance in the Beer Game cannot be taken as a component of your final grade in this course?
Take the following variables: ''Consumer loyalty'' and ''Customization degree''. Construct a matrix (in Schmenner's style) with these two variables and illustrate through an example each one of the four areas (high-high, high-low, low-high, low-low) that you will obtain. Justify your choices
Why do we manufacture things using different processes?
Identify the common issues between the Southwest case and our manufacturing experience with Lego pieces
Identify the order winners and the order qualifiers of the following business
What did you learn with the ''visual'' case developed from the slide with the Boeing 777 manufacturing strategy?
Go to any service store (fast food, internet services, laundry, café, bar, languages schools, car repair services, ...) and analyze the firm following the structural and managerial elements proposed by Fitzsimmons and Fitzsimmons. You should include some general information about the firm as estimated sales per year, number of employees, services offered, locations, possible competitors...
Extraits du cours
[...] To alter demand, manage queue and thus to move the lines faster it is more simple. Actually, the shift supervisors start up a conversation with clients and listen them: the aim being to consider customer as an asset, in other words a source of strategic advantage (new ideas). Lastly, we can add that a barista clears and cleans tables to save time. Information The customer participation is encouraged what represents a continuing relationship with Starbucks. In actual fact Starbucks submits questionnaires in the store in order that clients send in feedbacks about their experiences. [...]
[...] This strategy implies a lot of advantages and disadvantages that we are going to examine now. In term of benefits and in first place, there is the cost notion: in actual fact, the more the provision will be diversified, the more the expenses in terms of labor and part will be weak. It is obvious that the price of work and capital factors will not be the same if we are located in France or in Korea. In second place, there is the risks question which could take the form of manufacturing. [...]
[...] Supply chain Management: questions and answers Why your individual performance in the Beer Game cannot be taken as a component of your final grade in this course? The Beer Game is a simulation of the supply chain where players should honor the consumer orders in managing their stocks, supplying and costs. Our individual performance in the Beer Game can't be taken as a component of our final grade in the course for several reasons. First of all, the game is composed of four elements in the logistic chain (factory, distributor, wholesaler and retailer), which depend all on each from another (orders placed ?incoming orders) with a long lead-time. [...]
[...] During these times, the capacity can totals almost with more 70 customers. The average customers number per day adds up to about 500 for a 8 order. The average customer visit is six times a month with a new visit within three months after the first arrival. The most loyal customer visits 18 times a month. Managerial elements Service encounter The service culture is to keep customers happy with a long term thinking in providing and maintaining a clean, comfortable and welcoming environment. [...]
[...] In the Southwest case, they have harmonized behaviors for turnarounds between operation coordinators, supervisors, operations agents, operations coordinators, ramp coordinator and customer service coordinator, lead and bin agents to minimize the delay. Fifthly, the last factor is expenses. During the LEGO experience, the batch size reduction would have enabled to be more productive and efficient in term of quality what would have reduce time per unit and even more so the cost. In the Southwest case, they have attempted to regulate the flow of passengers in order to reduce expenses and to be able to offer more inexpensive fares. [...]
À propos de l'auteur
Brice R.International Business Manager Specialized in FinanceManagement organisation