Google

Yoann C.

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Résumé du document

Google is a firm which operates in the high technology sector, especially in the Internet field. The two founders started with "Google" website, an Internet site which gives people the possibility to research on the web. But the firm also offers all kinds of web services like "Street view", for example, and others which I will discuss later. At the beginning, Google was just a university project which was created in 1995 at the Stanford University. Three years later, in September 1998, Larry Page and Sergy Brin created the Google corporation in California (Silicon Valley). Since then, the company has grown exponentially to become one of the biggest corporations around the world.

Google's head office is located at Mountain View, and is named Googleplex. A student named Sean Anderson, a friend of Larry Page and Sergy Brin, came up with the name. His idea originates from a mathematical term "googol" which means 10100. Probably because when you do a research on google.com you can find over thousand results in a very short time. Since its creation, the number of employees has increased by leaps and bounds.

Sommaire

Introduction
1. Presentation of the company
2. Company's history
3. The executive officers
Presentation of the various Google activities
1. The best-known activities
2. Google + versus Facebook
3. Diversification: the mobile phone market
Google economic development
1. Society in figures
2. New programs development
The work inside the company
1. The recruitment policy
2. How work the employees in this firm?
3. Benefits for the staff
The successes that hide lots of chess
The Google company's future
1. The digital tablet market
2. Google TV
3. The new application "Search plus your world"
Conlcusion

Extraits

[...] But, in an economic point of view, I think that it's essential for the Google Group to develop this sector because tomorrow, the social networking will be like the mobile phone: vital for all the population. Clearly, the society can't pass out of this market! Just for information, the last year, Facebook owned fifty percent of market share, before Twitter and My Space Google + was only at the beginning this year. However, Google + seems to be in high development. Indeed, this social networking has reached 150 Million of active members at the end of this year. [...]

[...] With this system, the Google Company wins lot of money. Today, it's represents approximately sixty-‐eight percent of Google's turnover, only with this application. billion and 879 million) With this graph, you can see that the two-‐thirds are realized by Google AdWords. In more detail, some example of companies that invest in this business: 180 Million by year 162 Million by year 90 Million by year 2,5 Million by year (only in France) 11 How the firm making money with AdSense? [...]

[...] For me, I think that it's a real important point in the Google's success. At the final, the firm has created his own recruitment system, which working well since ten years now and allows to grown How work the employees in this firm? (Specify working method) After the recruitment, there are also specifics working method for motivate the employees to be creative. In reality, a Google's employee doesn't works all the time on his company's project. He works 80 percent for his company and 20 percent for these personal projects. [...]

[...] It's the biggest new technologies showroom from Las Vegas. My opinion on the Google's future This both concepts seem to be good ideas but almost totality of the turnover is doing by the advertising. So, it's really incoherent to invest on this market's type for me. One of the explication could be the Android's success The new application “Search plus your world” It's the newest application that The Google Company has created in January 2012. It's give the possibility to search more contents of you on www.google.com like photos, videos or any information noted on Google+. [...]

[...] Nevertheless, the Google Company hasn't lost everything. In fact, the Motorola Droid runs with Android 2.0 (Android Market). In brief, the firm hasn't be successful on a mobile phone market but we can assert this loss has been offset by the Android Market expansion. This is a confirmation that Google is better to develop software or mobile applications than complete unit like mobile phone or computer for example. The next year, Google will create also a digital tablet like his competitor (Apple) with the Ipad Google economic development The second part on the Google various activities shows that best known aren't the most profitable for the society. [...]

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