Internal communication strategies of Nicolas Sarkozy

Benoit M.

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Internal communication strategies of Nicolas Sarkozy

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Nicolas Sarkosy's political style, which is heavily based on communication, is very elaborate. We can say that he relies on a modern management of his communication and all the processes linked ( big shows, interest for technology…). He is well-known because he often appears in the media. We won't develop that part here and will rather focus on the way he prepares for such events.

Nicolas Sarkozy defends his conservative values. He's hard-working, very charismatic and has strong leadership qualities. He always wants to achieve his goals, whatever they are. His own communication style/strategy: The Sarkozienne technique of the permanent movement is in the middle of the concerns of the cabinet of the ministers. Displacements are fixed in advance and just re-adjusted to the events.

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Introduction
Internal communication strategies of Nicolas Sarkozy
His workstyle
But who really advises him?
His direct advisers
Other "influences"
Analysis
Conclusion

Extraits

[...] Internal communication strategies of Nicolas Sarkozy Nicolas Sarkosy's political style, which is heavily based on communication, is very elaborated. We can say that he relies on a modern management of his communication and all the processes linked ( big shows, interest for technology ) He is well-known because he often appears on Médias. We won't devellop that part here and will rather focus on the way he prepares such events. Untitled-2.JPG His Workstyle Nicolas Sarkozy defends his conservative values. [...]

[...] He's a very strong figure, that helps him in a way but he‘s also controversial and must be very careful of what he does and says in order to succeed. Untitled-2.JPG Recommandations Focus on adopting a less authoritarian attitude,and appears more relaxed. Increase communication aimed at youth and express himself about subjects they care about. Continue to anticipate things but be more natural, surprise his opponents and the other people to gather the biggest number of voters around him. [...]

[...] First, he uses advisers, particulary for communication (from American inspiration). It was launched in France towards the Sixties and nowdays most of politicans are advised by specialists in various fields (communication, law, politics ) And these people help Sarkosy to implement the communication plan they previously studied and defined with him. The closest personns are Brice Hortefeux and Christian Estrosi Untitled-2.JPG His direct advisers Claude GUEANT Frédéric LEFEBVRE Emmanuelle MIGNON Pierre Charon Franck LOUVRIER Laurent SOLLY Jérôme PEYRAT David MARTINON Untitled-2.JPG Other "influences" But appart from his main team, he also has lots of various supports: - His colleages in the political field: Patrick Devedjian, François fillon or Jean-Claude Gaudin and Pierre Méhaignerie (UMP) . [...]

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