- Résumé
- Sommaire
- Extraits
- Descriptif
- À propos de l'auteur
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Résumé de l'étude de marché
From Icarus to Airbus 380, the dream of the "flying man" seems to be universal. During the 20th century this dream was becoming real through the development of the plane and airline companies which manage it. The rising need to travel has obliged the authorities to regulate this market by rules and agreements. The last trend is the "open skies" agreements which deregulate between two countries some of commercial, logistic, strategic and economic points of airline company organization. In 2005, a major "open skies" agreement about Trans-Atlantic aviation has been signed with difficulty by EU and US. By focusing on business issues, my study deals with the change this agreement will bring for airline companies, according to the key question of the case study: "What strategies might airlines adopt in this new regulatory environment?" As an answer, I have decided to divide the study in three parts.
Sommaire de l'étude de marché
- Introduction.
- Airline company strategies.
- September 11 and the SARS in 2003.
- Important strategic issue.
- Open skies agreement.
- Domestic sky opening - a decrease in the national Identity for a European one?
- An opportunity for the economy?
- A lack of security?
- Process, the next strategies.
- Consolidation.
- Reorganization of the sky industry.
- Different targets.
- Conclusion.
Extraits de l'étude de marché
[...] The months following the signature of this agreement, will be critical for the countries. The best word to introduce this is anticipation. On the other hand, this new agreement will decrease the national's sky control and therefore increase the European's sky control. The sky being an essential part of countries' borders and identity, this agreement is also the first step to a European Identity. Regarding passengers travelling, new routes and air security. We will now focus on the new agreement on the companies/customers side. [...]
[...] At present just two of American airlines such as United and American have access to it. (Jeffery N. Shane.2006).This agreement will definitely change this situation. Undoubtedly EU countries will gain a lot, as USA let foreigner's investors up to hold 49% of US carries shares. Moreover in the Board use to could be maximum of 3 foreign shareholders at preset there is no clause which deal with numbers of members. According to agreement all carriers will: operate without limits on routes or capacity fix fares freely in respond to the market demand reach cooperative agreements with different airlines- in such areas like code sharing and leasing In this point we should also mention that agreement gives a huge chance to develop free trade between the EU and USA. [...]
[...] In Nowadays, a country is surrounded by borders. You can find ground borders, maritime frontiers and the sky is as well a border. It is a part of the national identity. The new agreement will open the national sky to other companies coming from different countries. They will be able to create routes inside cities from the same country. While countries are going to lose a part of their sky's ownership, they obviously lose a part of their identity. Moreover, such an agreement will have as a consequence the creation of new facilities as control towers, airport and security buildings. [...]
[...] Airline companies must be able to find commercial solution quickly, by privileging some routes they have or by reducing the ticket price. Moreover the soaring prices of jet fuel from 2000 to 2006) prevent companies cutting significantly their costs. Because of this unstable environment, Continental Airline CEO Ron Anderson-Lehman sums up the situation as airline business is a roller-coaster ride?. This uncertainty is really bad for small companies and some of them have gone in bankruptcy like the US Company Delta Airlines or the French company Air Liberté. [...]
[...] [ Accessed: 05.10 .2006] Nera ?Study to assess the effects of different slot allocation scheme.' Online:http://portal.abertay.ac.uk/module/AL/Accountancy_and_Finance/Ec /Ec0903/Section%201%20- %20Case%20Studies/Open%20Skies/Aircraft%20landing%20Slots%202004_01_24_ nera_slot_study.pdf [Accessed: 05.10 .2006] Anon ?Otwarte niebo nad Atlantykiem.' Online:http://www.mojeprzeloty.pl/nowosc.php?dzien=2005-10- 20&org=pozostale. [Accessed: 20.10 .2005] Ireneusz Dulczyk vs USA:Otwarte niebo ju? wkrótce.' Online: http://www.pasazer.com/czytaj.php?lp= [ Accessed: 05.10 .2006] Jeffrey N. Shane US- EU Aviation Agreement: A progress report.' Online: http://www.dot.gov/affairs/shane%20leiden.htm . [Accessed: 04.10 .2006] Jean-Cyril Spinetta EU/USA Aviation Agreement; what it will change?.' Online: http://www.airfrance.fr/US/en/local/toutsurairfrance/actualites/af_disc ours_liste.htm [ Accessed: 06.10 .2006] Subcommittee on Aviation, ?U.S.-E.U. Open Skies agreement: with a focus on DOT'S NPRM regarding ?actual control' of U.S. air carriers?, Online: http://www.house.gov/transportation/aviation/02-08-06/02-08- 06memo.html#PURPOSE U.S. [...]
À propos de l'auteur
Kévin D.étudiant- Niveau
- Avancé
- Etude suivie
- économie...
- Ecole, université
- University...
Descriptif de l'étude de marché
- Date de publication
- 2006-11-23
- Date de mise à jour
- 2006-11-23
- Langue
- anglais
- Format
- Word
- Type
- étude de marché
- Nombre de pages
- 9 pages
- Niveau
- avancé
- Téléchargé
- 9 fois
- Validé par
- le comité de lecture
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