Market study - International competitiveness: Adidas
Résumé de l'étude de cas
"Adidas: the no. 2 in the global sportswear market is challenging the no. 1, Nike."
(Anon., 2014) Adidas's main goal each year is to reach the first place in the sportswear industry, for this reason it is adapting different strategies and market expansions in order to be more competitive against its biggest rival; Nike. The company develops its products through three main brand: Adidas, Reebok and TaylorMade-Adidas Golf. Adidas is way behind Nike in terms of revenue but talking about geographical distribution, it dominates in western Europe and is the number one in India. Both brands are also battling with their own social media strategies, specifically in the global apparel market which competitive environment has become intense. Each country has different situations and trends which are impacting Adidas as opportunities or threats.
Value chain analysis (competitive triangle benchmarking)
Competition in an industry (Porter's five forces)
Macro-analysis of the company's environment (SWOT)
Case study questions
Extraits de l'étude de cas
[...] Social Progress Imperative See the world differently. [Online] Available at: http://www.socialprogressimperative.org/ [Accessed 8 November 2016]. The World Bank October 2016. Gross Domestic Product 2015, s.l.: The World Bank. World Economic Forum Competitiveness Rankings. [Online] Available at: http://reports.weforum.org/global-competitiveness-report2015-2016/competitiveness-rankings/ [Accessed 8 November 2016]. [...]
[...] The use of Social media and web selling platform helps to supporting brand development but once again, Nike dispose of the same strategy. Yet Adidas was the first web selling platform in Latin America and it helped them to take the leadership in this market. Based on the main countries where Adidas dispose of a leadership (Russia, Latin America, Australia) the company can focus its efforts on a market in development (e.g.: the BRICS market). The Brazilian market is opened thanks to the Latin American market. [...]
[...] Adidas is way behind Nike in terms of revenue but talking about geographical distribution, it dominates in western Europe and is the number one in India. Both brands are also battling with their own social media strategies, specifically in the global apparel market which competitive environment has become intense. Each country has different situations and trends which are impacting Adidas as opportunities or threats. History Adidas group is of the global leaders in the sporting goods industry, offering a broad range of footwear, apparel and hardware for sports and lifestyle? (Adidas Group, 2012). [...]
[...] Its brands are well known because of their innovation and heritage. The group has several brands such as: Reebok, which is the second more important brand for the group, TaylorMade, Adams Golf, Ashworth, Rockport, CCM and Five Ten. Adidas Headquarters are in Herzogenaurach, Germany. The company is global, which means that they have employees from all around the world and has a huge sales revenue that increases every single year. After all the brand years, they haven't managed to be the number one brand in the world. [...]
[...] Please compare and evaluate Adidas's competitiveness and global strategies. and Nike's global Adidas and Nike have been competing in the sportswear market for several years. This means that each one of them got to dominate certain markets. Adidas, has three main brands which are: Adidas, Reebok, and TaylorMade-Adidas Golf which have allowed the company to reach different segments of the market and be more competitive in comparison to Nike.? Adidas main sales channel strategy is sales through third-party retailers which was also adopted by Nike later Adidas intends to empower its social media strategy by increasing followers on their Facebook page, implementing the developed mobile phone apps which allows the brand to engage easier with actual and potential customers. [...]
Marketing & marques 