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Mémoires en marketing international

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14 juin 2018
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How is advertising depicted based on culture?

Mémoire - 14 pages - Marketing international

Never has there been a subject that has aroused as much discussion as that the adaptation of media within different countries and according to culture. Ettinger and Perfetto (2008 p.25), educational directors, have defined culture like a "behavior pattern and value shared by a group of people...

09 Oct. 2012
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Dans quelles mesures l'évolution de notre société de consommation et du marketing, impose aux entreprises d'être remarquables ?

Mémoire - 18 pages - Marketing international

De manière générale, le service marketing d'une entreprise réalise un produit ou un service fini et dépense de l'argent pour communiquer ses bénéfices à des cibles. Les marketeurs ont pendant des années parlés des « 5P ». Ils correspondent à la checklist du marketing, un moyen rapide de s'assurer...

27 Mars 2012
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L'analyse de Lafite sur le marché chinois

Mémoire - 23 pages - Marketing international

En profitant de sa forte croissance économique, la Chine développe sa consommation de vins étrangers. Ceux-ci constituent une part de plus en plus importante des importations chinoises et leur consommation s'accroît grâce à l'émergence d'une classe moyenne de la société. La France joue...

24 mai 2011
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N.T.I.C. et le marketing politique

Mémoire - 70 pages - Marketing international

En mettant l'accent sur le fait que le sujet du marketing politique et sa relation avec les nouveaux moyens de communication demeure un domaine d'analyse très vaste et très diversifié dont l'étude exhaustive dépasse largement le simple champ de ce mémoire. Malgré cela, nous nous...

21 juin 2010
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Ethics and cosmetic brands - a strategy of brand management despite a corporate culture (2009-2010)

Mémoire - 52 pages - Marketing international

Classically, cosmetics products are made from a mix of synthetic and chemistry components, next very often tested on animals before selling on the market; but cosmetics industrials were decried by consumers when some public scandals have burnt, concerning the torture of animals in the testing...

01 avril 2010
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The international advertising - advertising "global" or advertising "local"?

Mémoire - 31 pages - Marketing international

Consumption is at the core of the capitalistic world. In order to take people into buying your specific product, companies bet on advertising. The bottom line is: how can one marketing campaign convince every single person around the world? Should the campaign be global or local? In order to...

02 févr. 2010
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The Threat of the New World to the French Wine Market: Are historically traditional wines being usurped by aggressive new competitors?

Mémoire - 77 pages - Marketing international

The objective of this dissertation is to identify the difficulties that the French wine market faces in regards to the competition of producers of new wines. Simple, easy to drink wines, have been commercialized on a large scale in the past ten years or so by Australia, South Africa, Chile and...

20 août 2008
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International brand management: the cases of Nike, Danone and Coca-Cola

Mémoire - 29 pages - Marketing international

Globalization is a business strategy. Globalization has allowed developing countries to earn money on assets through investments. The related absence of government intervention enabled reduction in corruption, elimination in trade regulation, liberalization of capital markets and an increase in...

01 mai 2008
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Study of peoples perceptions of charities in Ireland

Mémoire - 193 pages - Marketing international

Perceptual Mapping: "A perceptual map is a spatial representation in which competing alternatives are plotted in Euclidean space" (Lilien.G.Rangaswamy). Perceptual maps allow managers to summarize and visualize key elements of the market structure. They also depict the competitive structure of...

22 avril 2008
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International Business Environment assignment: an analysis of the national business system and cultural conditions in China and assessment of how this will affect SuperSam

Mémoire - 24 pages - Marketing international

Choosing China as a host country for an International Business Environment assignment offers three advantages: first, since 1979, China has faced major economic and political changes. Second, it has been very successful in attracting foreign direct investment, i.e., in 1995, China was the second...

05 juin 2007
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The challenges of international selling. Techniques, tips and advices to salespeople for a better understanding

Mémoire - 17 pages - Marketing international

Developing global cultural sales competencies is one of the most challenging aspects of work globally. What is effective in one culture may be ineffective, or even inappropriate in another. In todays global market, being culturally savvy is no longer just 'nice to have', but a key...