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15 déc. 2016
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Implantation of a premium automotive brand in the saturated German market

Thèse - 101 pages - Marketing international

The German premium automotive market belongs to one of the most saturated market in Europe due to its large population and its strong economy, the most powerful within the European Union, which results a high standard of living. Added with the presence of local premium manufacturers, these...

05 mai 2008
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Perceptual Mapping, Multidimensional Scaling Cluster Analysis Project: analysis of hot irish drinks

Thèse - 159 pages - Marketing international

We conduct a perceptual mapping and a multidimensional scaling cluster analysis of hot Irish drinks. Our project is based on the coffee house market in Ireland and we analyze the segmentation of this market through the use of perceptual maps. We have selected seven well-known coffee houses and...