Despite the increasing rate of unemployment, companies going bankrupt and the lack of trust in the bank and credit companies, the food budget is growing. In the 1980s, French consumers had 12.2 % of their meals outside their homes compared to 19% in 2008. With the 35 hours a week of work, the generalization of the nonstop day of work and the increasing amount active women, the market is becoming bigger. A good value for money and a level of quality are the two main qualities that people are looking for. In the current catering industry, people are willing for diversity. The catering place in the French culture is important. French people are used to going out to have lunch or dinner. It can be considered as a national tradition. In the business area, we see that a good deal of people in France going out for lunch. This would allow business people to enjoy healthy food in the companies cafeteria. Since the 90s, French people have increased their budget for food, and the main reason is that they are willing to spend more money to avoid 'junk food'. By proposing a new fast food, with only biological, natural, healthy products, and also providing advices about food, we answer to the demand of eating better.
[...] We plan to do a campaign about fast & bio with her. The message to the women is: if you want to be like her, come to Fast & Bio . Also Gael Monfils is a good famous person to represent us, as we want to give free sample of our sandwich during Rolland Garros, and because eating bio and healthy will give you the capacities and strengths of Gael. And the image of sport is well going with natural and healthy food Place: We decided to open two restaurants in the main business districts of Paris, where many companies are located and which gather many employees . [...]
[...] It is really easy to use and interactive . The products: They offer classical fast food products like hamburgers, cheeseburgers, French fries, sodas . During some periods, they also propose to the consumer?limited products like the ?Chicken mythic?. It is a good way to tease people, as once they taste it, they might for sure come back for it the next time if they liked it . Moreover, they really try to keep on being innovative and offering the maximum of choice of product to answer to all the consumer needs. [...]
[...] Going to a fast food is a type of entertainment, for kids it is a special moment, as they do not eat at home and eat something different than they are used to eat. The VAT is decreasing and promotes creation of new restaurants concept. On the other hand more and more competitors might penetrate the market . Rules and conditions To open a public place like a restaurant, rules have to be respected: 1. Register the place (restaurant, fast food ) to the RCS (Registre du Commerce et des Sociétés) a. [...]
[...] Media planning for the first year: . Billboards TV spots Radio Magazines May June July 09 August 09 September 09 October 09 November 09 December January February March April Guides : Guide des Restaurants Bio 2008 This guide has been written to gather every bio restaurant. It is published every year and is really elaborate . Today, people can find in it more than 165 bio restaurants divided into regions . From the local bio fast food to the 2 stars bio restaurant, you may find every required information . [...]
[...] Extended values: ethics and simplicity: . Eating bio today is like becoming aware of several things . We think about the environment: . Organic production techniques protect the fertility of the ground and the ground water. Maintaining organic farming structures protect the ecosystem, the fauna and flora . By choosing products from the organic farming, we want to support peasants who are trying to safeguard the environment . Eating bio means caring about the water, the air and the ground's quality for today and tomorrow . [...]
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