Creating and launching a product

Extraits du guide pratique

[...] Creating and launching a product What kind of product can be original to create? An umbrella which can dry itself when it is no more used It would be small to be practical and easy to carry It can be found in each colors: yellow, orange, pink, red, blue, green, gray, brown, black . Why this umbrella? After using it, it is wet We cannot put it in our hand bag It is useful by everyone It is not expensive The umbrella wets our shoes when we arrive under a shelter . [...]

[...] The media used can be television, press and radio Our product is not yet known and famous. That is why we have to use media massively: the costs per umbrella would be round an euro The final price would be around 15 euros Growth I hope the sales would increase in a exponentiel way Our product can cover the market round 50% by 5 years Concurrency is huge But, competitors create and sell traditional umbrella Concurrency Concurrency is huge But, competitors create and sell traditional umbrellas Few competitors have innovative umbrellas They do not communicate massively: they lose customers . [...]