Strategic analysis of Nissan group

Extraits de l'étude de marché

[...] This fact is risky for Nissan. They are risks associated with country in operation, financial transaction, and government policy. As we can see in the table above only 18% of the sales are made in Japan. More importantly, over the last few years, this percentage has decreased, which means that Nissan is more and more dependant of the overseas Market. Lack of Diesel car created by Japanese firm. In United States and in Europe a lot of new car buying by consumer is diesel car. [...]

[...] Strategic analysis of Nissan group Summary Abstract 4 Introduction 5 Methodology 6 RESULTS 7 Nissan's Presentation History of the firm 9 a. The birth of the company b. Its expension in the United States and in Europe Organisation 10 a. Core competency of the Firm: 10 b. Value chain Stakeholders : 11 Industry Analysis SWOT Analysis 12 a. Internal environment Strengths: 12 Weaknesses: 13 b. External analysis 14 Threats 14 Opportunity 16 c. Sum up : Porter's Five Forces: 18 Competitive Rivalry within an industry 19 Threat of new entrants 19 Threat of substitute products 19 Bargaining power of suppliers 19 Bargaining power of customers 19 Action plan Marketing Plan Resources and Corporate culture 21 The Strategy What has Nissan's strategy been so far? [...]

[...] Those two parts will help us to answer to our previous question, and to study the strategy of the firm: What the strategy of Nissan has been so far, and what does its strategy looks like today. To finish we will try to know if its strategy has been good thanks to the result of the firm, for the year ended in 31 March2010. Methodology To achieve this report we will explain the firm, its market and its strategy. We will focus on the following plan: The theory part of this report has been found in a strategic Analysis books. Information about the firm Nissan has been finding on internet. [...]

[...] Emit no carbon dioxide (CO2) the electric car is the vehicle most environmentally friendly available on the market for automotive mass production. The Price of this car in UK is 23,350 Pounds (27,471 Euros) after government incentives. It is still an expensive price compare to a diesel or an essence car. However, with this price, the electric car of the Renault-Nissan alliance will be able to compete with current hybrid car like the Toyota Prius hybrid. -Small Car and B segment). [...]

[...] Marketing Plan Product : Nissan is a mass market producer. As an automaker they made a large category of different car: Zero emission vehicles, compacts car, sports car, minivans, crossover and pickup. We have to notice that some of them product cannot be buy in some country. There are different lines in France in the U.S. and Japanese. We can note that they are selling more products in their own country (Japan) than in Europe and in US. Nissan also made non automotive business such as Marine Business Price They want to make more affordable but strong cares: that is the major objective of the firm. [...]