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Fair trade: Increasing the awareness of this concept in United Kingdom

Résumé de l'exposé

?FairTrade' is a trading partnership that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions and securing the rights of marginalized producers and workers, especially in the South. The aim of the project is not to prove the benefits of Fair Trade or explain that it is important to buy products that have been fairly traded; in fact, it will be a study of the different strategies and actions undertaken by organizations involved in FairTrade in the UK to make its concept more famous and sell more and more products. First of all, it will be important to describe briefly this little known concept and its structure in the United Kingdom. Secondly, the main part of the report will comprise of different theories to analyze the strategies and actions taken by those organizations and the awareness of this concept in the UK. This will allow me to show the possible effectiveness of those strategies and to finally make some recommendations...