Presentation of Dell firm

Extraits de l'étude de cas

[...] But this implies cooperation with Asian firms. For example, Chinese laws ask foreign society to work with a local firm if they want to invest in China. On the contrary, the two other strategic activities are quite weak regarding Dell's position (compared with those of its competitors) and the potential of the market. In other words, the computer market is growing for Dell, at the expense of other products like PDA. This may bring Dell to a lower position on the market, if nothing is done in the following years indeed the PDA market booms while Dell has a very low position on it. [...]

[...] IBM and NEC led the competition, with market shares of 6 percent and 3.4 percent. Both saw sales fall in 2002, IBM by 3.7 percent and NEC by 7.4 percent. In fifth place, Toshiba enjoyed a strong year, with sales rising 16 percent over 2001 to give it a 3.2 percent market share in 2002. S.B.U. Servers & Storage ENVIRONMENT The use of the Internet as a business operations and commerce medium has dramatically increased the demand for data access. [...]

[...] Indeed, one of Dell's weaknesses is its dependency for technology. Thus an effort has to be made on which only accounts for of the global revenue of the firm. This is all the more important as the technology sector is a fast-growing market. Similar recommendations can be made for the segment of servers and storage: Dell can indeed by new investments in R&D reinforce its position on the market (currently it is the number just behind HP- Compaq). Plus, this would enable the firm to anticipate the arrival of new competitors imitating its production system. [...]

[...] In fact, Dell's website has a personalized reception for 45,000 clients. Dell can moreover offer to clients a customization of the supply and a simplification of transaction costs. Profession and ability The initial profession of Dell Computer consists in providing computers. This is the main mission of the firm, but Dell has a strategic advantage thanks to its capacity to offer services linked to the use of computers and the Internet. In fact, Dell helps its customers to use efficiently its goods. [...]

[...] Indeed this share amounts to where as last year, the firm owned more than Yet, the new products launched by the brand on the market could change the evolution. HP is the twice most powerful brand of the sector with 16% of the market shares but this number is inferior to its former performances. Sony is at the third place with 13.3 percent of the worldwide sales. This three firms are followed by Dell Handspring ( 5.8 Toshiba ( 3.4 with the fastest growth between January to March 2002 and January to March 2003) The challenge on this market is to give a boost to the sales. [...]