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Publiez vos documents !Presentation of Dell firm
Résumé de l'étude de cas
Dell Computer Corporation was created in 1984 by Michael Dell, from Austin University in Texas, with an investment of $1000 and the will to suppress intermediaries in the computer industry. In 1985, the company Dell launched its first computer, the Turbo, featuring the Intel 8088 processor. In 1987, Dell was characterized by a new system of distribution: the firm provided on-site products and services. The company began its international expansion at an early stage. A subsidiary was opened in the United Kingdom in 1988. To face a new long-term strategy, Dell began to offer stocks by providing 3.5 million shares at $8.5 each. In 1990, the firm opened a new manufacturing centre in Limerick (Ireland) to enter the European, Middle Eastern and African markets. The following year, Dell introduced its first notebook computer. In 1993, Dell was already among the top-five international computer system makers. The international expansion continued with new subsidiaries in Australia and Japan. The firm also established its manufacturing centre in Malaysia, Asia. At the same time, the per-share value of common stock reached $100. Dell began to sell computers via Internet through its site www.dell.com. That was the kind of revolution Dell brought to the industry and soon achieved tremendous success. The Company also entered the servers' market. In 1997, Dell sold its 10-millionth computer system, and the per-share value of common stock reached $1000. The firm opened its production and customer service centre in China and expanded its manufacturing facilities in America and Europe. There was another manufacturing centre in the U.S., located in Nashville, and facilities in Brazil to serve the Latin America market. Diversification carried on with the launch of online technical support: "E-Support Direct from Dell".
Sommaire de l'étude de cas
- Dell Corporate
- History
- Values
- External analysis
- General Environment
- Industries Environment
- Internal analysis
Extraits de l'étude de cas
[...] But this implies cooperation with Asian firms. For example, Chinese laws ask foreign society to work with a local firm if they want to invest in China. On the contrary, the two other strategic activities are quite weak regarding Dell's position (compared with those of its competitors) and the potential of the market. In other words, the computer market is growing for Dell, at the expense of other products like PDA. This may bring Dell to a lower position on the market, if nothing is done in the following years indeed the PDA market booms while Dell has a very low position on it. [...]
[...] IBM and NEC led the competition, with market shares of 6 percent and 3.4 percent. Both saw sales fall in 2002, IBM by 3.7 percent and NEC by 7.4 percent. In fifth place, Toshiba enjoyed a strong year, with sales rising 16 percent over 2001 to give it a 3.2 percent market share in 2002. S.B.U. Servers & Storage ENVIRONMENT The use of the Internet as a business operations and commerce medium has dramatically increased the demand for data access. [...]
[...] Indeed, one of Dell's weaknesses is its dependency for technology. Thus an effort has to be made on which only accounts for of the global revenue of the firm. This is all the more important as the technology sector is a fast-growing market. Similar recommendations can be made for the segment of servers and storage: Dell can indeed by new investments in R&D reinforce its position on the market (currently it is the number just behind HP- Compaq). Plus, this would enable the firm to anticipate the arrival of new competitors imitating its production system. [...]
[...] In fact, Dell's website has a personalized reception for 45,000 clients. Dell can moreover offer to clients a customization of the supply and a simplification of transaction costs. Profession and ability The initial profession of Dell Computer consists in providing computers. This is the main mission of the firm, but Dell has a strategic advantage thanks to its capacity to offer services linked to the use of computers and the Internet. In fact, Dell helps its customers to use efficiently its goods. [...]
[...] Indeed this share amounts to where as last year, the firm owned more than Yet, the new products launched by the brand on the market could change the evolution. HP is the twice most powerful brand of the sector with 16% of the market shares but this number is inferior to its former performances. Sony is at the third place with 13.3 percent of the worldwide sales. This three firms are followed by Dell Handspring ( 5.8 Toshiba ( 3.4 with the fastest growth between January to March 2002 and January to March 2003) The challenge on this market is to give a boost to the sales. [...]
Descriptif de l'étude de cas
- Date de publication
- 2004-05-23
- Date de mise à jour
- 2004-05-23
- Langue
- anglais
- Format
- Word
- Type
- étude de cas
- Nombre de pages
- 25 pages
- Niveau
- expert
- Téléchargé
- 30 fois
- Validé par
- le comité de lecture
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