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Norbert Elias et la loi du monopole

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McKinsey SWOT analysis

Résumé de l'étude de cas

For the purpose of this paper, McKinsey And Company is considered as a brand. The SWOT analysis is done within the context of the presumption that McKinsey has a very strong brand identity as a management-consulting firm. As both the internal and external factors are considered throughout a SWOT analysis, it will enable the marketing function to consider all the necessary parameters, before establishing the most suitable course of action. During this analysis, it is intended that all the key issues will be identified before establishing a suitable set of recommendations to take the marketing function forward and to ensure that the best use of all internal strengths are made, whilst also exploiting the external opportunities. All of these factors need to be established while being mindful of the external threats and internal weaknesses that the company needs to mitigate or overcome.

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